The Aspiration of Sakichi Toyoda

Sakichi Toyoda was the founder of Toyota Group. In his teenage years, he aspired to give back to his country and society, and he devoted his life to inventing. However, littered with a succession of obstacles and ordeals, his journey was by no means an easy one. Through Sakichi’s words, we hope you can get a sense of the will which drove him devote himself to the Spirit of Being Studious and Creative that was ever ahead of its time.